There’s no denying the disruptive potential of artificial intelligence in transforming the way businesses interact with consumers and clients. The term naturally evokes images of human androids and space travel, yet in reality, AI has already become integrated into the daily processes and routines of most individuals. Take for instance Google Maps, Siri, Facebook, Netflix – all these common household applications use AI as means of enhancing the user’s experience.
The core purpose of AI is to improve efficiency and provide deeper, more valuable insights. It achieves this by processing huge sets of data to identify common variables, or indeed anomalies, and provides this information to inform a better decision or outcome. Yet despite the exciting innovations currently on offer, not all private sector entities are embracing AI. Read more…