To many of those who are either unfamiliar with the technology or have a very limited understanding of its potential, artificial intelligence (AI) can seem like a complex and alien concept.
How can it be used? What are the benefits? Is it right for your company? These are all questions that business leaders naturally ask themselves when considering how technology could improve the way they operate and engage with their clients. However, the pace and scale in which AI is evolving can make it difficult for some to properly understand just how this technology could benefit their respective business.
The specific algorithms used to inform AI innovations can seem overwhelming, which is why it’s important to take a step back and practically consider how AI can be used to solve simple problems or improve efficiencies.
· Saving you time
Let’s start with the basics. No discussion about the benefits of AI is complete without reference to its core proposition: AI-powered solutions can save companies huge amounts of time. This is all thanks to its unparalleled ability to automate complicated, tedious and time-consuming tasks.
The Sales and Marketing (SaM) sector is a prime example. Instead of relying on the work of SaM professionals to manually track customer data and determine the most promising leads, AI solutions like Prospex can sift through data at lightning-fast speeds. By providing a list of potential leads, an SaM professional can work through the results and identify the ones most applicable to their needs. The AI algorithm can then process the leads that were considered most appropriate and refine its search, ensuring the next batch of leads it delivers is more relevant.
· Act smarter, not harder
At the same time,AI can make business act smarter, not necessarily harder. In any business,errors create black holes of wasted money and resources, and small inefficiencies can quickly add up to cause major output delays.
By taking human error largely out of the equation, AI automation – i.e. performing simple tasks without human intervention – naturally reduces the chances of making basic mistakes. This means that businesses can work quicker and far more efficiently.
Moreover, funds that would otherwise be spent on trial-and-error projects and campaigns can be more effectively directed towards those that have higher chances of success. The data-driven insights delivered by AI helps businesses focus their energy in the right places.
· Getting your business seen – in the right places
And last, but certainly not least, AI is beginning to play a huge role in establishing the presence and reputation of a brand through hyper-personalised marketing. Thanks to the explosion of social media and online interactions, businesses now have the ability to reach a vast audience online – with artificial intelligence helping them do this more effectively(find out more about AI’s role in performing SaM tasks here).
AI can be deployed to collect and analyse consumer data from multiple channels, helping to identify the right marketing channels so you can target your clients and customers at the right time and with the right medium. This marks the end of the road for professionals having to take on the laborious task of manually analysing datasets and trying to understand their customers’ preferences.
At the end of the day, AI is here to accomplish one simple task: making our lives easier. That’s why we encourage business leaders to dip their toes in the sand if they haven’t already.
If you want to find out how AI can transform the way you reach out to potential clients and build-up your customer base in 2020, be sure to get in touch with a member of the Prospex.ai team today. Our team of experts are always on hand to provide advice on how AI can improve your sales and marketing capability.